TEDxFrankfurt – Social Media & Visual Communication

Context

For over one year, I was part of the marketing team at TEDxFrankfurt, contributing to the visual communication and social media presence leading up to and following both monthly community events and the main annual event in 2022. My work focused on translating complex talks and live moments into engaging, platform-specific content for a broad digital audience.

My Contribution

I created and adapted content across multiple channels and formats, including:

• Social media posts and carousels for LinkedIn, Instagram, Facebook, and TikTok

• Animated posts and short-form video content

• Reels and post-production edits of recorded TED Talks for community sharing

• Designing and preparing the official TEDxFrankfurt newsletter throughout the year 2022, including layout, visuals, and content structure

Alongside the digital work, I assisted on-site during live events, helping with content creation for Instagram Stories and capturing real-time moments for social media, always aligned with brand guidelines and speaker consent.

Collaboration & Evolution

I was actively involved in monthly marketing meetings and brainstorming sessions, contributing ideas for campaigns, themes, and content directions for recurring meet-ups.

After the 2022 main event, I transitioned into a Speaker Curator role within the team, shifting my responsibilities from visual communication to speaker-related coordination and curation, while maintaining a strong understanding of the event’s storytelling and community values.