NOMO

UX DESIGN

STRATEGY

Context

Nomo is an AI-powered professional networking app, previously known as Zimplist. The project focused on redesigning the existing product experience to better support meaningful, long-term professional connections.

This redesign was created while working at Inheaden, as part of a client engagement aimed at repositioning the product for investor conversations. The goal was to modernize the app visually and conceptually, while introducing AI-assisted features that make networking more intentional and personal.

My Role & Team

I worked on this project as a UI/UX Designer, collaborating closely with another UI/UX designer at Inheaden.

My responsibilities included:

UX concept development and redesign
User flow definition
Low- and high-fidelity wireframing
Visual direction, including logo, color palette, and UI system
Prototyping and interaction design

All design work was carried out in alignment with the client brief and under Inheaden’s project scope.

The Challenge

The existing app (Zimplist) lacked a clear product story and a modern user experience that could convincingly support investor pitches.

The key challenges were:

Translating professional networking into a focused, low-friction mobile experience
Reducing the chaos often associated with contact collection after events
Integrating AI features in a way that felt helpful, not intrusive
Creating a visual identity that felt credible, modern, and scalable

The redesign needed to balance business goals (investor readiness) with user needs (clarity, ease, and meaningful follow-ups).

Process at a Glance

Explore → Align → Structure → Design

Started with a client brief focused on redesign and AI feature integration
Created multiple curated moodboards exploring different visual and product directions
Aligned with stakeholders on a dark, minimal visual direction
Developed a new logo and color palette to support the brand shift
Defined core user flows for onboarding, networking, and contact management
Created low-fidelity wireframes to validate structure and flow
Finalized high-fidelity designs and interactive prototypes

The process prioritized clarity and decision-making over exhaustive documentation

Key Design Decisions & Insights

1. Dark UI as a credibility signal

A dark, minimal interface was chosen to support a professional tone, reduce visual noise, and position the product as a serious networking tool rather than a social feed.

2. Friction-light onboarding

Magic link sign-up was introduced to reduce entry barriers, especially in event contexts where speed and convenience matter.

3. Networking as a moment, not a feed

Features like “Networking Mode” were designed around real-world situations, allowing users to intentionally switch into a sharing and discovery state.

4. Structure over accumulation

Categorisation, reminders, and AI-assisted suggestions help users manage contacts meaningfully after events, rather than letting connections get lost.